Big Tech-bacco

Big Tech-bacco explores the eerie parallels between Big Tobacco’s golden age and today’s digital platforms—where addiction is no longer inhaled, but scrolled. Drawing from the bold, deceptive optimism of mid-century advertising, the series repurposes surreal imagery, satire, and visual distortion to reveal the psychological toll of our relationship with technology.

It’s a visual warning label for the algorithmic age—where profit is extracted not from lungs, but from minds.